Probably you do..... but are you sure you count the right things? Albert Einstein is quoted to have written that " Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted" Reading this quotation made my mind go in spirals. In most of the jobs and projects I've been involved in, counting has always been a crucial activity. From highlighting figures worth counting for funders to see the worthiness of a project, to counting people to measure the success of an event to counting the blessings of being part of an experience, group or project. What we count, and how we count it often determines what we do so we'd rather be sure we count the right things in the right way! So many things to count, but what and how to count? Albert Einstein seems to have provided the short answer, I took some time to identify a matrix of four real life experiences that provide an example of: something that can be counted b